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COI Grupo Boticário brand environment

Brand environment · Corporate

COI — Grupo Boticário

Location
Brazil
Client
Grupo Boticário
Sector
Cosmetics
Scope
Experiential brand space

A space where one of Brazil's largest cosmetics groups is felt, not just seen.

For Grupo Boticário — one of the largest cosmetics groups in Brazil — A9 created an experiential environment built to make the brand tangible. Materials, light, and rhythm work together so that anyone walking in immediately senses what the brand stands for.

It's spatial branding at its most deliberate: the space communicates before a single word is spoken — and it stays consistent, layer by layer, from the explicit to the emotional.

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